The Power of Product Comparison

Understanding psychological principles helps you to fast track sales and sell you products

Robert Cialdini considered the worlds top expert in psychology of influence, explained this principle in his book

It is the principle of comparison: the power of product comparison

People do not buy the most expensive products but also not the cheapest one. This is why marketers display similar products next to each other with different price, the middle one will usually be chosen.

If you are selling a product,

before you name a price, first outline the benefits of the product and not the features before you include the individual prices to them.

This should sum up to a ridiculous high amount then

Include your price. The purpose is to make buyers feel like this offer is a steal and quickly buys before the product owner realizes and changes his or her mind.

Your price should pale in comparison to the initial amount

This forces your interested prospect to see your offers as a steal.

You can also inject a bit of genuine scarcity, this will surely break the buyer’s resistance, that we all have.

So before you name your price:

Ensure you’ve set a higher price expectation in the memory of your audience, so that your initial price is perceived to be seen as affordable as possible.

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I hope this helps someone