BUSINESS OF COPYWRITING

Copywriting is less about writing and more about research

Copywriters apply particular persuasion techniques to their write-ups and convert normal everyday people into customers for different businesses.

copywriter writes for prospects to take immediate action with their products or services

Whether to sign up for a webinar, to buy a product or to submit details (emails and names) for follow up with a strong call to action.

As a good copywriter you can’t write a sales letters on something you don’t have knowledge about and that is where the research comes in.

When it comes to writing high-impact copy

Your lead — the introductory part of your message — the title or headline and first paragraph — or first few paragraphs — is by far the most important block of your entire message.

It is responsible for 90% of the success of your message, If you don’t get it right nobody will read your stuff

And as you might guess…nobody will buy what you’re selling.

Copywriting hero (Gary C. Halbert), who once said…

“There are 3 reasons people don’t buy from you:

1. They don’t want what you are selling

2. They want it, but they can’t afford it

3. They don’t believe you

Money = value

The value here is copywriting

Copywriting is that value that will make you millions.

Copywriting is a very lucrative and fascinating world most people will never realize exist.

To be a good copywriter is to understand human psychology

And when you understand Human psychology with this copywriting formular:

A. I. D. A.

A. Attention

I. Interest

D. Desire

A. Action (call to Action)

You now have the secrets to a killer sales letters

Please understand that there is no copywriting without call to action

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